The Studio Behind Formula 1's Viral Austin Trophy Expands Across the F1 Calendar

Get Featured
Today at 6:11pm UTC

SALT LAKE CITY, Utah - Last year's Formula 1 Austin Grand Prix trophy became one of the most celebrated trophy designs in motorsport, generating widespread praise from fans, media outlets, and social audiences worldwide. Now, the creative studio behind that design, Bowen Studios, is expanding its role across the Formula 1 calendar with new trophy collaborations for multiple international Grand Prix events spanning North America, Europe, and Asia.

The Austin trophy resonated in a way that ceremonial sports awards rarely do. Across motorsport publications, fan communities, and social channels, the trophy was widely described as a standout of the 2025 Formula 1 season, with fans calling it the best trophy of the year and one of the most distinctive objects to appear on an F1 podium in recent memory. That public reception positioned Bowen Studios as one of the few sports and entertainment visualization studios elevating trophy work from a behind-the-scenes ceremonial detail into a piece of the race weekend that fans actively talk about, photograph, and share.

Building on that momentum, Bowen Studios has finalized the design for the upcoming Austin Grand Prix trophy and begun work on a new Formula 1 trophy concept for the Las Vegas Grand Prix. The studio has also designed sprint trophies for the British Grand Prix at Silverstone, the Dutch Grand Prix, and the Singapore Grand Prix, expanding Bowen Studios' footprint from a single high-profile US event to a recurring presence across the international Formula 1 calendar.

What distinguishes Bowen Studios' approach is a willingness to treat the trophy as more than an end-of-race ritual. Each design begins with the host city, the race's character, and the cultural identity that Formula 1 wants to project at that specific stop on the calendar, then translates those inputs into a physical object with a distinct visual language. The result is a trophy that reads as an extension of the event itself, not a generic award template applied across venues. This approach builds on the studio's earlier Formula 1 3D visualization work, which established Bowen Studios' eye for the visual identity of motorsport at a global scale.

That perspective reflects a broader shift in how motorsport, and global sports more generally, treat ceremonial design. As race weekends become longer, more televised, and more documented across social platforms, the visual artifacts that surround the competition, including podium imagery, trophy presentations, and the moment a winner lifts a sculpted object overhead, have become part of the sport's lasting cultural footprint. A trophy that gets shared, screenshotted, and discussed extends a Grand Prix's reach far beyond race day.

Bowen Studios' expansion across the Formula 1 calendar reflects this shift. By taking on multiple events with distinct cultural settings, the studio is establishing a body of work that demonstrates how thoughtful trophy design can become part of how a sport tells its own story to a global audience. Additional examples of the studio's range across motorsport, residential, hospitality, and live events appear in Bowen Studios' case studies portfolio.

"The Austin trophy showed how much fans care about the visual language of the sport, not just the cars and the race itself, when the design earns their attention," said Brent Bowen, Founder of Bowen Studios. "Designing for that audience means treating every trophy as a piece of the race weekend's identity, and the expansion across Austin, Las Vegas, Silverstone, the Netherlands, and Singapore reflects how seriously the studio takes that responsibility."

The Formula 1 work represents both an extension of Bowen Studios' aesthetic discipline and a new chapter for a studio increasingly recognized for shaping how high-visibility brands, events, and properties are seen in physical and digital space.

Motorsport partners, event organizers, and brands interested in Bowen Studios' design and visualization capabilities can contact the studio directly to discuss collaborations.

About Bowen Studios

Bowen Studios is a visualization partner based in Salt Lake City, Utah. The studio produces photoreal 3D renderings, animations, and decision-ready assets for clients across North America. Engagements span creative brainstorming, art direction, planning, marketing, and production use cases, with a focus on clarity, consistency, and measurable outcomes for stakeholders.

Media Contact

Name
Bowen Studios
Contact name
Brent Bowen
Contact phone
(801) 531-1163
Contact address
42 Exchange Pl
City
Salt Lake City
State
UT
Zip
84111
Country
United States
Url
https://www.bowenstudios.com/

comtex tracking

COMTEX_483765304/2888/2026-06-12T13:11:54