India $20.64 Bn Retail Cosmetics Market, Competition, Forecast & Opportunities, 2029F

PR Newswire
Monday, November 20, 2023 at 11:45pm UTC

India $20.64 Bn Retail Cosmetics Market, Competition, Forecast & Opportunities, 2029F

PR Newswire

DUBLIN, Nov. 20, 2023 /PRNewswire/ -- The "India Retail Cosmetics Market Competition Forecast & Opportunities, 2029" report has been added to's offering.


The Indian Retail Cosmetics Market achieved a valuation of USD 20.64 Billion in 2023 and is projected to experience robust growth during the forecast period with a Compound Annual Growth Rate (CAGR) of 4.34% until 2029.

The retail cosmetics market in India is experiencing significant growth potential, driven by factors such as the expanding middle class, urbanization, and changing consumer preferences. This growth is further propelled by the rise of online cosmetic shopping, which offers convenience and reshapes consumer behaviors.

Both global and domestic cosmetic brands are competing for market share in various categories, including skincare, makeup, fragrances, and personal care. The influence of global fashion trends and social media has accelerated this growth, with consumers seeking a wide range of cosmetics to emulate their favorite online personalities and explore new looks.

The impact of social media is expected to continue driving the cosmetics market in India, as beauty communities on these platforms influence trends and purchasing decisions. Beauty influencers play a significant role in endorsing products and shaping consumer preferences.

Personalization is also on the rise, with consumers seeking cosmetics tailored to their unique needs. Brands are leveraging technology, such as AI and skin analysis apps, to provide personalized recommendations and enhance the consumer experience.

The northern region of India, led by cities like Delhi and Chandigarh, holds a dominant position in the retail cosmetics market, driven by urbanization, rising disposable income, and evolving beauty preferences.

Despite growth opportunities, the industry faces challenges related to regulations and intense competition. To sustain growth, innovative marketing strategies focusing on affordability, quality, and cultural relevance are essential in this dynamic and evolving beauty landscape.

Key Market Drivers

Rising Disposable Income

The surge in disposable income within India is poised to propel the retail cosmetics market. As individuals experience improved economic conditions, their purchasing power for non-essential goods such as cosmetics expands. This upward income trajectory creates a larger consumer base with the capacity to invest in skincare, makeup, and personal grooming products.

As awareness about beauty grows in tandem with income levels, the cosmetics industry is well-positioned to leverage these favorable circumstances, offering a diverse product range to cater to evolving preferences and lifestyle aspirations.

Increasing Beauty Awareness

The escalating consciousness about beauty in India serves as a potent catalyst for the retail cosmetics market. As consumers become more attuned to skincare, grooming, and personal appearance, the demand for cosmetic products surges. This heightened awareness, amplified by media, influencers, and cultural shifts, propels individuals to explore an array of beauty offerings.

Brands can respond by innovating and diversifying their product portfolios, tapping into the burgeoning aspiration for self-enhancement. This trend not only stimulates market growth but also nurtures the development of products aligned with consumers' evolving notions of beauty, fostering a vibrant and dynamic cosmetics market.

Expanding Retail Infrastructure

The expansion of retail infrastructure in India is poised to significantly boost the retail cosmetics market. With the proliferation of modern retail formats, shopping malls, and urbanization, consumers have greater access to cosmetic products. Enhanced visibility and convenience provided by these retail spaces encourage more frequent and varied cosmetic purchases.

Additionally, these outlets offer platforms for brands to engage customers through immersive experiences and personalized recommendations. As the retail landscape continues to evolve, cosmetics companies can strategically position themselves to capture a wider consumer base, capitalizing on increased foot traffic and consumer interest.

This expansion of retail infrastructure acts as a driving force, elevating the growth trajectory of the India retail cosmetics market.


Urbanization has driven the expansion of India's retail cosmetics market. As more people migrate to urban areas, exposure to diverse beauty trends and an increased emphasis on personal appearance have become prevalent.

The urban lifestyle fosters a culture of self-presentation, leading to a surge in demand for skincare, makeup, and grooming products. Retailers capitalize on this urban consumer base by offering a wide range of cosmetic options through various channels.

The fast-paced nature of urban living also drives convenience-driven shopping, further fueling the growth of online cosmetics retail. Urbanization continues to play a pivotal role in shaping the market's dynamics and driving its robust expansion.

Key Market Challenges

Regulatory Complexity

The India retail cosmetics market, characterized by immense potential and dynamic growth, also faces a significant challenge in the form of regulatory complexity. The intricate nature of regulations concerning cosmetics manufacturing, labeling, testing, and distribution presents challenges for both domestic and international brands operating in the country. T

Counterfeit Products

Counterfeit products pose a substantial challenge to the India retail cosmetics market. The proliferation of fake and substandard cosmetic goods not only erodes consumer trust but also poses public health risks. These illicit products often lack adequate quality control and may contain harmful ingredients, leading to adverse skin reactions and other health issues. 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Retail Cosmetics Market.

  • Hindustan Unilever Limited
  • L'oreal India Private Limited
  • Emami Limited
  • Johnson & Johnson Pvt. Ltd.
  • Oriflame India Private Limited
  • Himalaya Wellness Company
  • Nivea India Private Limited
  • Amway India Enterprises Private Limited
  • Procter & Gamble Home Products Private Limited
  • Lotus Herbals Private Limited

Voice of Customer Analysis

  • Brand Awareness
  • Brand Satisfaction
  • Factors Influencing Purchase Decision

Report Scope:

India Retail Cosmetics Market, By Type:

  • Body Care
  • Hair Care
  • Face Care
  • Others (Fragrances etc.)

India Retail Cosmetics Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Multi-Branded Stores
  • Online
  • Others (Pharmacy & Drug Stores etc.)

India Retail Cosmetics Market, By Region:

  • North
  • South
  • West
  • East

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